

Grill Factory
This is a passion project
I noticed that most grill brand logos use typical emblems like grills or flames. To make Grill Factory stand out, build trust with the target audience, and create a bold, premium impression, I chose a different approach. I designed a bold wordmark along with a mascot made out of skewers, featuring a cool and confident attitude. This unique identity will help the brand stand out—especially on signboards and packaging.


Brand Values
Boldness
Grill Factory stands for making fearless choices — from flavor to branding — and isn't afraid to do things differently.
Quality-First
Committed to delivering premium, well-crafted grilled food that customers can trust every single time.
Authentic Connection
Built to feel real and relatable, blending a local touch with personality to create emotional connection.
Distinct Identity
From product to presence, Grill Factory values standing out — not just fitting in — in a competitive market.



